Content is now the king.

If video killed the radio star over thirty years ago, why has it taken so long for video to become the king?Peter Maddison content for RMIT

It’s really very simple. Consumers have always loved story telling with moving images. It’s just taken this long for the internet to deliver at the speeds consumers expect.

Now with 4G video streaming and high-resolution screen technology in the palm of your hand, today’s consumers prefer to watch than read.

Have you ever seen a teenager solve a problem? They watch a video. (Usually on their phone, which is rarely used to voice call people. That’s old fashioned!)

At Admark not only are we planning bespoke multi-channel content strategies, we are also shooting content for nearly all of our clients

This is all done with a broader brand purpose in mind.

Content savvy clients recognise that when you engage viewers they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the advertising kit bag of tricks.

When it comes to potential reach, video is without peer. YouTube receives more than one billion unique visitors every month – that’s more than any other channel. And with new content platforms popping up every month, the creative possibilities are endless.

A recent campaign we have completed for RMIT University has seen over 50,000 views for each of the films in a single month. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco*.

Samuel Johns

Samuel Johns – SEO Specialist Trip Advisor

Natalie Truong

Natalie Truong – Marketing Director Bank of Melbourne

Nick Nick McKenzie

Nick McKenzie – Fairfax and Four Corners Journalist

If you want to be a marketing star in your organisation, talk to us about your content strategy needs.

Then, let’s shoot some video. It kills any other medium.

*Source: Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper




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Posted: October 28, 2015


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